At the very start of quarantine in March 2020, my sister lent me Michelle Obama’s book. I read it and thought I should read more memoirs.

A couple months later, the Black Lives Matter movement was at it’s height, and I picked up a memoir by someone on my list…


My original goal in 2020, taken from my 2019 goal, was just to read a book a month. No theme. No rush. But somewhere between reading Michelle Obama in early 2020, and then the uprising of Black Lives Matter, had me wanting to read the life experiences of those with…


Photo by Daria Nepriakhina on Unsplash

If your career goals got derailed this past year, {hey me too!}, I hope my full circle story gives you some hope.

I am a goal setter. I always have been. So put yourself in my shoes in January 2020 when I realize I’m turning 30 that year, my marketing…


My original goal in 2020, taken from my 2019 goal, was just to read a book a month. No theme. No rush. But somewhere between reading Michelle Obama in early 2020, and then the uprising of Black Lives Matter, had me wanting to read the life experiences of those with…


As part of my quest to read 30 memoirs by women, here are 8 I’ve read by brilliant Black voices.

Michelle Obama — Becoming

Overview: Michelle Obama reminded me what I love about memoirs, that someone I thought was one of the greatest smartest women in this world (still do), is also so human, humble, and flawed like the rest of us. …


My original goal in 2020, taken from my 2019 goal, was just to read a book a month. No theme. No rush. But somewhere between reading Michelle Obama in early 2020, and then the uprising of Black Lives Matter, had me wanting to read the life experiences of those with…


Originals, Flow, The Power of Habits, and much more

I’m Sara, and I’m a self-help, self-improvement enthusiast. I know and live the power of self-awareness, building your strengths, and improving your weaknesses. Here are 10 books that changed my perspective, sense of self, and improved my life in some way —

P.S. The first 9 of 10 authors here…


For folk going through hard times from dealing with life-altering grief to everyday anxiety

Those who know me on social (sara.nrtn on instagram) know I am open about:

  • losing my mom slowly and painfully to terminal breast cancer 3 years ago;
  • managing anxiety and depression for 10+ years;
  • being an avid reader of ‘self help’ types of books

So I’m rounding up 12 of…


Photo by Bethany Legg on Unsplash

… And it’s a really easy mistake to make. Because our CRMs aren’t perfect.

Beware of accidentally double, triple, quadruple enrolling contacts in multiple workflows.

It’s a quick way to create an awkward embarrassing moment for your brand and ruin the customer journey experience.

How does it happen and how do we prevent it?

Managing Duplicate Contacts

I was astounded by…

Sara Norton

toronto tech marketer writing about books, business, company culture, and marketing.

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